What to do With Old Blog Posts That Are Not Getting Any Visitors?- June 11, 2020 - [hit_count]
As a writer, we are in the business of sharing ideas and perspective.
We constantly work on ideas and turn them into blog posts.
Later promote them on our social media channels, and share it across in hopes of generating traffic.
Marketers work their butts off to keep readers engaged and keep them coming back for more.
But while we are busy working on new ideas for our content marketing strategy, we often forget about the treasure trove already buried deep in our archives.
The older the blog is, the deeper it’s archive will be.
We somehow end up abandoning those old blog posts that we once wrote with all our heart. That once generated a lot of traffic for our websites.
That once helped in increasing our subscribers’ list.
When I started blogging 7 years ago, I was no different.
I did the same thing. I used to post 3-7 times every week.
And the more I used to write, the more gems got buried in my archive.
It’s not so long ago when I realized what I have been missing out on.
A few months ago, my site crashed and much to my surprise, it was due to traffic.
I was happy, surprised and panicked.
Shared the news with a few of my close friends and spent the whole day fixing the problem.
But the real surprise was that one of my old blog posts was the reason behind the crash.
That blog post has more than 400,000 views and has helped me get more than 1000+ new subscribers.
This made me reconsider my old blog posts.
Having so many questions about old blog posts, I did my research. And here’s what I learned.
Why Shouldn’t You Abandon Your Old Blog Posts?
It’s easy to abandon blog posts that you wrote last year, a month, or even a week ago.
It was a great blog post and it has had its day.
You would rather spend time writing about a new idea than promoting an old blog post.
Not maintaining and managing your old content may cost you ROI and conversions. You are not only abandoning your old blog posts, but you are also missing out on your potential to reach a wider audience with the help of those blog posts.
Here are a few reasons why shouldn’t abandon your old blog posts:
It Affects Your Brand Image
Internet users have become very impatient over the years.
And why shouldn’t they!
They have millions of options to choose from. If you don’t impress them in 2-3 seconds, they would jump to other websites. It’s easy you know.
And you would lose a potential customer.
Not maintaining your website blog can have a profound impact on your brand.
Would you like to read a blog post that was written and published 3 or 4 years ago? Of course not!
The fact is if a blog post was published 5 years ago but still ranks higher on Google SERP, you would rather avoid clicking on it. This is because you would want to read the latest information published recently even if the idea is old.
Here is a screenshot of the Google search results page.
Wouldn’t you rather prefer clicking on a blog that was published just a few months ago than the one marked in red?
“Keeping a fresh blog: what to do with your old blog posts
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